Why Your Realtor Needs to be a Master Marketer

When selling your Basking Ridge property, you may be concerned about the level of interest your home will receive from buyers in the area. A perk of partnering with a realtor is that they’ll have skills and methods ready to help you market your home, which will generate interest from qualified buyers. Before explaining further why it’s important to work with a realtor who’s a master marketer, here’s what you need to know as a seller entering Basking Ridge’s real estate market.

Basking Ridge is a historic community within Bernards Township. Residents and buyers love this New Jersey community for its small-town charm, historic architecture, great schooling options for families, and outdoor recreation. To make properties stand out on the market, sellers should partner with an agent.

An important part of masterfully marketing a home is setting the right price on the listing. Realtors will use tools like a comparative price analysis to create a competitive listing price based on similar properties in the area. An agent will also take into account specific aspects of the property, its location, its size, and its condition.

There are a few ways pricing a home incorrectly can impact your listing’s sale. Overpricing can decrease the number of interested buyers who consider your property. It can also disclude your listing from price filters buyers use when browsing for homes online. Overpricing may also cause your listing to linger on the market, which creates a negative impression on buyers. However, underpricing can lead to lost profit.

A Basking Ridge realtor will also know how marketing attracts the right buyer. As your home attracts more and more potential buyers, a realtor will know how to separate the qualified from the unqualified. They’ll screen people by asking questions that narrow down buyers' financing, motivations, and seriousness about searching. Clarifying who is and isn’t serious about buying your property also saves you and your realtor time in preparing the home for other candidates and the negotiations that come with it.

Not only will a realtor attract the right buyer, but they’ll have several tactics to do so. As many buyers start their search online, they’ll create an online presence for your listing through a listing page. They’ll also ensure higher visibility through online sources like 3-D or interactive home showings, as well as in-person marketing like setting signs or in-person showings.

To market your home successfully, a realtor will have several resources available. To price your property correctly, they’ll have access to reputable sources and listing information. In finding interested buyers, they’ll tap into their network of buyers’ agents in the area and spread the word about your listing. Additionally, they’ll search out interested candidates themselves and organize events like open houses to increase your home’s visibility.

When preparing your home for the market, they’ll have several sources at the ready. A realtor will know what buyers in the area expect from properties, and they can help you stage your home accordingly. They can also provide you with contacts to a professional home stager for more help. If your property needs some repairs or you’re planning upgrades to increase property value or desirability, a realtor can provide information for a home contractor. In addition, they’ll have a professional photographer at hand to help you market your property online.

Professionals on the Borcherding & Borcherding Team know it’s essential to create both property and location intrigue when marketing a home. To entice buyers to your property, they’ll help you create a listing description containing the facts and figures of your home, any home features or upgrades, and professional photos that show off your property in the best light. Alongside this, they’ll know to sell the location, as buyers will want to know the services and amenities nearby the home.

For homes in Basking Ridge, some perks a realtor may add to your home listing description to appeal to buyers is the rich historical areas nearby, like the Alward Farmhouse, town parks like Rebel Hill and Lord Stirling Park, and private golf clubs like the New Jersey National Golf Club. Families searching in the area may also be interested in the seven public schools, eight private schools, and five universities in the vicinity of the town.

By being a master marketer, a Basking Ridge realtor can guide their clients through tricky situations, ensuring they secure the best offers for their homes. Selling a home, especially if you’ve lived in it for a while, can be emotional. With emotions, certain aspects of the sale can become compromised, such as pricing or negotiating with buyers. A realtor will remain an objective source of support, keeping a seller’s goals in mind while being sympathetic about the process.

Additionally, a realtor will protect their clients by knowing the laws and regulations around home selling. Although they’ll help you market your property in its best light, they’ll also ensure all seller’s disclosures are included in a sale, including factors like a home’s defects, hazards, and other nuisances. They’ll stay up to date with selling laws as well, ensuring your home sale goes smoothly and quickly.

A realtor should be a master marketer for several reasons, although they all boil down to being an asset for their clients. When you’re ready to list your home for sale in Basking Ridge, contact one of the experienced agents at Borcherding & Borcherding Team to guide you through the process.